Gleam_GEMS

1. The beginning: Is the hardest, we thought the name of the store itself to be short-memorable and to do with sales. 2. Brainstorming: Then we thought about different concepts and words that might reflect the essence of the store. 3. Focus on Quality: I opted for "GEMS" because it suggests something precious and high-quality, just like the products in the store. 4. Adding Shine: We've added "Gleam" to emphasize brilliance and exclusivity, creating an image of a boutique that stands out and attracts attention. 5. Combining Ideas: By merging "Gleam" and "GEMS", we get a name that sounds modern and elegant, while clearly communicating value and style. 6. Visual Identity: Finally, we created a logo that visually represents the name "Gleam GEMS", giving the store a distinctive and attractive identity.