I started on Zazzle when my daughter wanted to make a birthday gift for a friend. Her friend had a unique name so she had never had any souvenirs or gifts that were personalized. What started as one birthday gift soon became an ongoing routine throughout my daughter's high school years as I was asked to design fundraising items for her drama club, chess team and other extracurriculars.
I eventually bought a subscription to a graphics site to have access to higher quality images and better variety and The Tech Witch, LLC was created soon thereafter. My focus has always been on items that can be personalized, hence the tagline suggested by my daughter, in keeping with how The Tech Witch began: "Unique Gifts for Unique People".